Released on = December 7, 2006, 11:19 am

Press Release Author = Amy Drescher/Moon River Pearls.com

Industry = Apparel & Fashion

Press Release Summary = Straw poll reveals what women have known all along: Men hate
holiday shopping. Includes humorous quotes and gift guide link.

Press Release Body = GROUNDBREAKING STUDY FINDS MEN HATE CHRISTMAS SHOPPING

Four-product, no-brainer gift guide keeps them doghouse-free

Shopping that previously took days can now be accomplished in three minutes or less



Old Lyme, CT, December 7, 2006-Online pearl jewelry retailer Moon River Pearls.com
today announced results of its groundbreaking straw poll on men and Christmas
shopping. It was virtually unanimous: They hate it.

"I detest shopping for my wife. Lingerie is returned for something comfortable.
Jewelry is greeted with an eye-roll if it isn\'t diamonds. Plus, it\'s hard to get
creative at Christmas since you\'ve been milked on birthdays, anniversaries, births,
etc.," says one man, who wishes to remain anonymous. Another man-we'll call him
Dan-said, "My friend and I shop for our wives together every December 24. First, we
hit a few bars. Then we hit some more. Just before the mall closes, we race in, buy
whatever's on the Gap mannequin in our wives' size, and go back to drinking. Our
wives get mad when they get the same outfit. But isn't it the thought that counts?"

The lone guy who admitted he didn't mind Christmas shopping for the woman in his
life revealed why: "I don't currently have a girlfriend," he said.

So what's a guy to do?

Log on to Moon River Pearls.com. The company's No-Brainer Gift Guide, accessible
online, takes the pain out of holiday shopping. The brilliant and simple (four
choices only!) guide is the brainchild of the company's male executives, who cooked
up the idea during a staff meeting. At the meeting, a strategy session for the
upcoming holidays, the women executives complained that their husbands or boyfriends
rarely gave thoughtful gifts. (One woman even received romance-killing Sheetrock
last year.) "Just tell us what you want!" begged the men. "And make it easy."

The women chose four wonderful gifts and created a web page featuring only those
products. Accessible at http://www.moonriverpearls.com/s-31-easy_gift_ideas.aspx,
the guide has what men and women want: gorgeous pearl jewelry that women are
guaranteed to love-no vacuums or blenders in sight-and quick, easy shopping for men.
(The company tested the site and found that Christmas shopping can be accomplished
during one commercial break.)

Moon River Pearls.com offers free shipping year round and gift wrapping for $4.95.

To read more amusing comments from men on shopping, visit Amy's Style Café at
http://www.amysstylecafe.com/weblog/amy/ and see the 11/29 entry.

About Moon River Pearls.com
MoonRiverPearls.com offers heirloom-quality pearl jewelry. Styles include
traditional and modern pearl necklaces, pearl bracelets, pearl earrings, pearl ankle
bracelets, pearl rings and pearl watches. The company also offers select gemstone
and sterling silver pieces. Orders in the continental U.S. are shipped free, and
each piece is backed by a 90-day money-back guarantee. For more information or to
order, visit http://www.moonriverpearls.com.



Web Site = http://www.moonriverpearls.com

Contact Details = Amy Drescher
MRP.com
4 Davis Road W
Old Lyme CT 06371